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A guide to Gen Z: How to attract, recruit and retain them

Martin Wigfield • Oct 25, 2023

A guide to Gen Z: How to attract, recruit and retain them

Gen Z, the digital natives, are making waves, but we often hear how hard they are to fit into existing structures.


We took it upon ourselves along side some research from McKinsey & Company to help put together a roadmap to navigate these waters successfully.


Let's dive in and explore the three key areas where Gen Z is reshaping our work environment, ensuring that your company not only attracts but retains the best talent out there.

1) Values: A Clear Path to Success

Gen Z isn't just looking for a job; they're seeking a purpose. They want to align themselves with a company that has a clear mission and values. This isn’t just an external façade – they expect these values to permeate the very core of the organization. It’s a two-way street; companies embracing transparency and authenticity in their values will find Gen Z professionals more engaged and committed.


They focus on today and not tomorrow. Many businesses struggle to retain because businesses are geared to provide for individuals in the long term. Gen Z often tend to focus on the short term gains they can make which contradicts many of the corporate structures which are geared towards steady, medium term development


Optimisation Tip: Get your values (the ones you actually stick to) visible and live them (linkedin & website are a must). Spend more time focussing on short term objectives and goals in reviews.

2) Structures: Embracing Change without Overhauls

Unlike the stereotype, Gen Z isn’t out to revolutionise existing structures. They are willing to work within the framework if a company is open to change and growth. The key here is flexibility. Companies that acknowledge their shortcomings and actively make changes based on feedback are the ones that will thrive. Remember, it's not about tearing down what's there; it's about building upon it.


Optimisation Tip: Create blog posts about how your company adapted to feedback and improved. This will empower individuals and also reinforce the message you are open to change. By getting the successful changes visible it also makes it easier to say no to other ideas you aren't wanting to implement.

3) Tech: The Power of Advanced Knowledge

Gen Z's intimate relationship with technology is their superpower. Their profound understanding of tech isn’t just an asset, it’s changing the dynamics of business operations. Companies that tap into this resource find themselves at an advantage. Seeking assistance from Gen Z employees not only fosters an inclusive environment but also ensures your business stays ahead in the tech game.

Optimization Tip: Don't fight it, embrace it. They might not have as much experience as others in the team but when it comes to tech they can work wonders!

At Zatori Consulting, we frequently encounter concerns about attracting and retaining Gen Z talent.


We help businesses to understand Gen Z and explore what value they can bring to organisations. We create bespoke assessments which are trait and culture fit led to ensure organisations are hiring individuals who are right for them. Our proven methodologies reduce time to hire and increase retention by 25%.


Here’s to a future where every generation contributes their unique strengths, making our workplaces vibrant and dynamic!


Martin

Co-Founder

Martin has been advising businesses in talent acquisition and retention for over a decade. Discuss how you he can help you elevate your strategy, book a call or contact him at martin.wigfield@zatori-consulting.co.uk

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